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THERE'S SO MUCH THAT GOES INTO SUCCESS.
YOU BUILD THE BUSINESS.
WE HELP YOU GROW, SCALE,
AND LEAD.
etc.

About
At etcLeadership, we help companies large and small understand who their customers are, why they buy, how to keep them, and most importantly, how to build a sustainable infrastructure to grow the value of your customer relationships over time.
With over 20 years of experience building, growing, scaling, and leading in software companies, we understand what it takes to execute and create success.
We support clients through consulting, advising, and coaching in the following areas:
go-to-market strategy & design
customer acquisition & growth strategy audit
customer experience management strategy & design
customer journey mapping
marketing strategy and planning
auditing business operations to streamline
customer success operations strategy audit & design
extending financial runway
outsourcing strategy
people operations and growth planning
executive and new leader coaching
professional development planning
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